ON Page SEO Tricks To Rank Your Blog On Google - Keyword Tips For Bloggers

Gone are the days when keyword stuffing was the SEO cheat code to ranking your blog. Today, far from helping rank a blog, it may actually hurt the credibility of your post. Now it’s more about strategically planting a combination of keywords and less about just increasing the numbers. Here are some of the On-page optimization tips for bloggers by IKF - one of the best providers of SEO services in Pune & Mumbai.

Use of long-tail keywords

One of the tricks today is to use long-tail keywords, that too, one or two times per post. Long-tail keywords are often question based such as “how to write an SEO friendly blog” or “what are the factors that affect blog ranking” as opposed to short keywords such as “SEO blogs”.The idea is to fit the keyword should seamlessly into the blog not sounding out of place or forced. Google ranks user experience higher over blog technicality. A good selection of long-tail keywords will attract the right audience.

Putting keyword in your Title

The relevance of your ‘blog title’ to the reader is the first step in determining whether the reader will click on your blog and read it. Accordingly, the first 60 characters of your blog should contain the keyword phrase. Google measures the title by pixel width, which was recently increased for organic search results from approximately 500 pixels to 600 pixels, which translates to around 60 characters. If your title tag exceeds 60 characters, try to fit in your keywords in the first half of the title.

Headers & Body

Try to include your keywords in the headers but not at the risk of sounding forced and out of place. According to the practice of one of the SEO expert in Mumbai, the number one priority of your content whether in header or body should be relevant to the audience, with keyword fitting following a close second. When your content is genuinely helpful and answers whatever question your customer might've asked to arrive on your post, you will find that you can naturally inculcate important keywords.

URL

Your URLs are also one of the indicators as to what your content is all about. Hence, search engines look at your URL. In fact, it is one of the first parameters it will crawl on the page. URLs give you a great opportunity to do that extra bit which can land you on a better rank than your competitors by adding a keyword or two in it.

Meta Description

A meta description is an additional text that appears in SERPs. The purpose of the Meta description is to give search engines as well as readers the information about your blog. Ask any of the providers of digital marketing services in India and they will tell you about the importance of meta descriptions especially since it involves fitting keywords and making sense all within 300 characters or less. Your meta description should include the long-tail keyword for which you are trying to rank.

Note: It is not mandatory for search engines to pull your meta description and may instead pull other parts of the website which it finds more relevant to the user query.

If you are a professional blogger who writes profound and informative articles or stories and wants them to reach your audience, then contact IKF - the leading provider of digital marketing services in Mumbai and Pune.