5 expert tips on managing PPC campaigns

PPC advertising is the most effective way to get leads in digital marketing. It’s as simple as it sounds.. you pay-per-click! Every click is a lead that is brought to you without much efforts. And you only pay for that. It’s simple to track, monitor, along with keeping a tab on the budget. As a leading digital marketing company in Mumbai, we believe that although PPC ads are simple enough to execute, there are certain dynamics you need to know about in order to get optimum results.

That being said, let’s take you through some interesting tips of PPC ad campaigns, that will give you a unique perspective on how your campaigns can be better in creation, execution and performance.

5 expert tips on PPC ad campaigns;

1. Weed out low-performing keywords:

There are always certain keywords which look like they are beneficial for your campaign and are high performing, but are actually pretty much useless for your campaigns. In the keywords section, you can see all the performance parameters of each keyword. This is important for you to analyze as this will help you filter out low-performing keywords.

Let’s say a keyword has a lot of impressions but no clicks. This could be a low-performing keyword for you. Now let’s say a keyword has high clicks and impressions, but low conversions. This could also be a low-performing keyword for you, depending on your goals.

2. A/B Testing:

PPC is an ever-evolving landscape. Therefore, you should conduct A/B testing for every element in your PPC ad campaigns, like;

• Headline copy

• Description

• Visual

• Keywords targeted

• CTA

• Theme

A/B testing allows you to get a better understanding what works best in context of the current market, for your target audience and campaign goals. This is a core part of our PPC services in Mumbai.

3. Use ad extensions:

Ad extensions increase conversion of your ads by giving users different ways to engage with your ad. Using extensions like call extensions, inquiry extensions, SMS extension and app extensions, can create a huge difference in engagement.

4. Creating landing pages:

Your PPC ads are great. But where do they lead your audience? You need to have special landing pages for your PPC ads, in order to maintain an experience till the very last step.

Let’s say you have an ad promoting a discount on furniture (a specific model). You’d want your audiences to go to a page showing the specific model with the discount details, instead of navigating through the entire website.

This makes it easier for audiences to engage with your business and follow the CTA.

5. Mobile-only campaigns:

More than 50% of digital users are online via mobile. Therefore, it is imperative to creative mobile-specific PPC campaigns that enable efficient engagement of mobile users. Any top PPC management company in India would recommend this.

There are a number of tactics to keep in mind in terms of device targeting.

• Create Mobile-Only Ads –In AdWords, you can select a “Device Preference” and choose certain ads as mobile-preferred. This allows to you modify your content and CTAs as well.

• Call-Only – These appear for the sole purpose of making phone calls, as opposed to directing users to a landing page.

• Mobile Text – This option runs simple text ads on the mobile display.

If you’re looking for a PPC company in India, then you can check out I Knowledge Factory (IKF). IKF is a leader in digital marketing services and offers a wide range of customized PPC solutions for all types of businesses.

To connect with IKF for a free consultation session, kindly contact using the below details

Email: sales@ikf.co.in

Phone: +91 8888866110