5 Benefits of Having a Mobile-Friendly Website
- Ashish Dalia
- Jul 29, 2020
- 3 min read
The COVID-19 lockdowns have pushed everyone to get hooked onto their mobile devices, compelling them to continuously check their news, social media, do video chats or send text messages. This is a time where the mobile activity is at its peak, creating a whole new potential customer base and lead generation opportunity. As a website development company in India, we believe that a mobile-first experience is crucial, as every online visitor has a powerful smartphone in their hands these days, enabling them to do everything on it!
Why create a mobile-friendly website?
People love to multi-task! This makes their attention spans very short and anything that is hard to consume will easily slip out of their sight. So, when users open a website on their phones, it needs to be highly efficient and easy to navigate. This is the only way to ensure customers are viewing the entire website and taking required actions. (Downloading PDFs, filling in inquiry forms etc.)
5 Benefits of mobile-friendly websites:
Enhanced user experience: Having a mobile-specific website means faster load times and easy navigation. This will definitely make users stay on your website for longer durations, increasing the chances of conversions.
SEO performance: Google has started giving a lot of priority to mobile-friendly websites in its ranking algorithm, as it clearly understands that people are switching to a mobile-first approach. Having a responsive website helps in improving SEO rankings, along with getting a higher Click-Through-Rate (CTR).
A competitive edge: Every other business has a good website these days. So, having a great website might get you’re a little bit more traffic, but won’t make you stand out. That’s why, creating a powerful mobile-specific website garners a lot of traffic for your and gives you a competitive edge in user retention and brand awareness.
Easy to operate: Mobile-specific websites are easier to build, host and run, as compared to the conventional desktop sites. Therefore, your web marketing costs go down and you can spend those savings in SEO or PPC ads.
Increased engagement: A mobile website creates instant engagement with users, as Google listings offers various extensions like click-to-call, mapping functions and text/SMS. This allows your visitors to get in touch with your business directly using their phones, in just a touch of a button. Furthermore, mobile-first websites are extremely helpful for putting local businesses on the search radar, as users will find your website via location-enabled services.
How to make a website mobile-friendly?
There 3 main ways to make a website mobile-friendly, each providing a different level of comfort and ease-of-use.
Responsive Design: This is highly recommended by every website designing company in India. In this, the website is made as a responsive website wherein the HTML and CSS code is applicable for a mobile device as well. So, when the website is opened on a mobile device, the website automatically renders itself accordingly and loads efficiently.
Dynamic Website: Bearing similarities with responsive design, dynamic uses a single URL to open on any device. The only difference is that when a mobile device sends a request for the website, a different HTML structure is sent to it, offering a slightly optimized experience on mobile.
Separate Website: This is where a complete website is created from scratch just for mobile devices, to ensure fastest load times and optimum experience. This is a core part of our web design services in Pune.
If you’re interested in developing a mobile-friendly experience for your customers in affordable budgets, then you can check out I Knowledge Factory. We are a leading digital marketing company in Mumbai offering world-class mobile-first solutions, along with dedicated web hosting and maintenance services.
To connect with IKF for a free consultation session, kindly contact using the below details
Email: sales@ikf.co.in
Phone: +91 8888866110
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